What revenue would you like to generate with an ENDVR sales contest?
What is the average price your retail partners sell your product for?
How many units need to be sold to unlock the reward? (ie $5 for Every Sale = 1 OR Sell 5 Get 1 = 5)
What is the average margin when you sell to your retail partners?
How many additional units would you expect to sell with an ENDVR sales contest?
Total Revenue x Margin % x Incremental %
Incremental Revenue / Price Per Unit
Incremental Revenue / Reward Cost